About Polestar

Polestar's Brand Story

November 25 2025

2 min read

Polestar – The Guiding Star

‍

Polestar was born out of the need for sustainable change.

They are determined to build the best electric performance cars.
Their focus is on uncompromised design and innovation, with an obsessive attention to detail.

Polestar set out to create cars that would make a difference, and accelerate the change towards a sustainable, electric future.

This is a brand aiming for a global position as the modern, electric alternative to traditional performance and luxury vehicles.

Polestar is Scandinavian, creating desirable cars for people seeking pure, progressive, performance. This is the ultimate choice for those who seek a state-of-the-art driving experience while making a modern statement of style and status

Polestar 3

‍

The Polestar 3 is an electric performance SUV. Striking Scandinavian design with Swedish Gold accents meets balanced, precise driving. First-of-its-kind seat markings highlight the CO₂ footprint of its materials, setting a new standard for sustainability.

‍

What's new

Design: Refined Scandinavian interior and exterior details with Swedish Gold accents.
‍Performance: Balanced, responsive handling with upgraded air suspension. ‍
Sustainability: First-of-its-kind seat markings show the CO₂ footprint of materials. ‍
Technology: A Bowers and Wilkins for Polestar system delivers 1610W through a total of 25 internal speakers strategically placed around the interior including the front headrests

Polestar 3

‍

What's new

Design: Refined Scandinavian interior and exterior details with Swedish Gold accents.
‍Performance: Balanced, responsive handling with upgraded air suspension. ‍
Sustainability: First-of-its-kind seat markings show the CO₂ footprint of materials. ‍
Technology: A Bowers and Wilkins for Polestar system delivers 1610W through a total of 25 internal speakers strategically placed around the interior including the front headrests

Polestar 4

‍

The Polestar 4 is an electric SUV coupé. Striking in its bold, minimalist design with no rear window, it combines a sporty silhouette with pure performance. Sustainability leads the way, with the lowest carbon footprint of all Polestar cars to date at launch.

‍

What's new

‍Design: Coupé silhouette meets SUV practicality with a panoramic roof and more rear space.
‍Performance: A sculpted, aerodynamic profile with a low stance channels air efficiently for optimized driving dynamics. ‍
Sustainability: Production achieves the lowest CO₂ emissions of any Polestar. ‍
Technology: The rear window is gone. An HD camera gives a clear, uninterrupted view, redefining how you see the road behind.

Polestar 4

‍

What's new

‍Design: Coupé silhouette meets SUV practicality with a panoramic roof and more rear space.
‍Performance: A sculpted, aerodynamic profile with a low stance channels air efficiently for optimized driving dynamics. ‍
Sustainability: Production achieves the lowest CO₂ emissions of any Polestar. ‍
Technology: The rear window is gone. An HD camera gives a clear, uninterrupted view, redefining how you see the road behind.