Innovation, Unconventional Materials, and Thoughtful Design
Polestar sees what a luxury vehicle can be. The Swedish brand doesn’t need flash, it goes about luxury with Swedish minimalism and quiet confidence. It’s redefining what luxury means; instead of sticking with traditions such as wood, leather and chrome, Polestar focuses on innovation, unconventional materials, and thoughtful design. It feels different and, in this case, different is good.
It feels different as soon as you sit in the driver’s seat. Its sleek design is devoid of clutter, leaving passengers calmer and more relaxed. Even the interior ambient lighting, in white or Swedish gold, and its Star Knit illuminated door panels, give a soft, soothing glow. Instead of a vast array of buttons and knobs, the interior is dominated by one centre touchscreen for simplicity. It feels more like a designer hotel room, a place where you want to be.
That infotainment system also feels different; it’s powered by Android Automotive OS, with Google built right in. That means you get the full functionality of Google Maps and the voice-command capabilities of Google Assistant, and you can even control home appliances with Google Home integration. It helps makes Polestar a better fit for busy lives.








